Essco Bathware: The No 1 brand in the value-for-money segment

If you still believe that buying branded bathroom products is a waste of money, then you should read this first: WHY YOU SHOULD BUY BRANDED BATHROOM PRODUCTS? If you have decided to go with branded bathroom products but finding it difficult to choose one in the value-for-money segment, then here are the 8 reasons for selecting Essco Bathware.

When COVID-19 is eroding people’s income and most families are struggling financially, a pertinent question to ask is can anyone afford to waste money on a bad purchase? No. Therefore, it makes good sense to select bathroom products of a brand that is affordable, reliable, durable and high-quality.

We all that know selecting a brand of bathroom products, is not easy. Since bathrooms occupy small spaces when compared to other rooms, it becomes a challenge choosing the right bathroom fixtures and accessories. You need to select product with a design style, which is good quality but within your budget. The five things to consider while selecting a bathroom brand are:

1. Have a budget: 

Selecting bathroom products is like a small project. Before you begin any project, it’s important to know how much money you’re willing to invest in the bathroom. As bathroom fixtures of expensive brands can quickly add up to astronomical sums, the first logical step to narrow down your options therefore, is creating a budget and looking for affordable brands within that price point.

2. Select a design style: 

The style of your home’s design will determine how you intend to decorate your bathroom. If your bedroom has simple minimalist interior design, you can’t go for ornate bathroom fixtures to match. So as step two, you should go for bathroom fixtures that have clean lines, elegant, and marked with simplicity to complement.

3. Select a range: 

As step three, stick to a range from a manufacturer. This will ensure that all the bathroom fixtures have the same design style. You can this way be assured of a beautiful bathroom design that looks as though every element in it belongs together.

4. Select the finish: 

This step is for people who have a higher budget where you can refine your search further by finish – chrome, bronze, brass, nickel, black, copper, polished, satin, etc. So if you are looking for an affordable brand you may drop this step completely and reconcile with the idea of going with the popular nickel finish.

5. Look for warranty, customer support & reputation: 

Finally, the most important step is shortlisting a brand from the top two or three options on the basis of number of years of product warranty, superior customer care, after sales support, customer feedback and reputation.

Let’s evaluate the reasons for buying Essco Bathware products:

Committed to the brand values of technology, quality, design and sustainability Essco Bathware is from the house of Jaquar Group which caters to three customer segments with its luxury brand, Artize, its premium brand, Jaquar (the market leader with more than 60 per cent market share) and its value for money brand, Essco Bathware.

1.       Essco manufactures affordable bathroom products:

As the first step in the selection process of shortlisting an affordable brand, you should ask the question of what makes a brand affordable. It is customer perception if a brand is affordable or not. If the brand has a perception of being cheap but its prices are higher than the perception then obviously you shouldn’t buy. You should buy a product only if the brand projects its products as being the best value for money. So does Essco project that?

For six decades, Essco, the bath fittings brand has been synonymous with affordability and sustainability. A great value-for-money brand, Essco is an offering from the Jaquar Group – India’s leading name in complete bathroom solutions. Essco pioneered the concept of branded bath fittings in India and is today’s one of the most reputed names in the marketplace. Thus, Essco is firmly perceived as a manufacturer of value-for-money products in the affordable bathroom brands segment.

2.       Well-accepted by builders and government institutions across the country:
Essco Bathware products are well-accepted by leading builders in the affordable housing segment across the country. Even government institutions have been using Essco products for their myriad public utility projects. Essco bathroom products are considered ideal for affordable housing projects. Jaquar Group, the owners of Essco brand, has been supporting affordable and sustainable housing in India through its Essco range of bathroom products. This idea remains embedded in the ethos even as the brand rapidly expands its footprint in Tier II and Tier III cities across India. It has been fulfilling the Indian dream of affordable housing for more than six decades and aligning its business practices towards the idea.

The Essco story is all about helping customers realise their ambitions of a better quality of life through affordable bathroom products. Affordability was key in designing and delivering products that are not only functional but also promises great aesthetics at easy-to-own prices. Today, Essco provides the best option and opportunity to shift the unorganised/non-standard quality segment to standard quality products.
 

3.       Essco Bathware a brand you can trust:

Why do consumers trust a brand? Recent research by Edelman says, more and more consumers agree that trusting a brand is important as people are struggling financially and can ill afford to lose money on bad purchases. In a fiercely competitive environment, brand trust has become an important competitive differentiator. The top reasons for trusting a brand are:

·         Brand delivers quality products and services.

·         Brand charges a fair price for its products or services.

·         Brand treats its customers well.

Brand trust is actually the top buying consideration. While making a purchase brand trust can be a deciding factor or a deal-breaker. So brand trust impacts buying decisions and drives loyalty as well.

Essco Bathware is one such brand in the bathroom fixtures industry where it has earned the trust of its customers over six decades. That’s long enough to build customer relationships to last a couple of generations. Essco can boast of indigenous manufacturing facility that is spread over 3.29 lakh square metres, a 10000+ strong workforce, and enjoys a nation-wide after-sales service of the highly trusted Jaquar Group.

4.      Essco means true quality:

Brands make a continuous effort in manufacturing high-quality products that result in establishing long-term relationships with their customers. Therefore, buying a brand is often seen as buying a quality product. Researches confirm quality is becoming more important than price to most consumers.

Essco bathroom products have stood the test of quality over long periods of time. It has been manufacturing one of the most durable and reliable bathroom product ranges for over six decades and has developed long-term relationships with its customers.

5.      Essco builds long lasting customer relationship:

The foundation for a long term customer relationship can be laid successfully when an organisation works towards creating high-level loyalty for its company’s products or services. If that’s done well enough, the organisation is on its way to become a winning brand.

When you buy Essco bathroom products, you buy comfort, happiness and satisfaction in return – or absolute peace of mind. Essco has been consistently delivering positive experience to its customers over the past six decades. Its customers have formed and opinion that the brand is trustworthy. With Essco Bathware, it is in fact, a relationship of trust with its customers long enough to build customer relationships to last a couple of generations.

Essco has been actively listening to its customers’ needs, the problems they are facing and improving upon its products over time. They come out with better designed products, in terms of aesthetics, functionality and affordability.

6.      Essco creates great customer experience:

It's simply not enough anymore for companies to produce a great product or service. Customers switch to another brand after a bad experience. To keep the customers coming back for more, companies have to look beyond just transactional experience. As technology gets increasingly sophisticated and customers get more vocal on social media platforms, companies need to work harder to address customer issues, complaints, doubts and queries promptly. Failing to do so can earn you the reputation of being a customer-unfriendly company on social media channels.

Organisations today have to make sure that customers get a unique experience both online as well as offline. After all, acquiring a new customer can cost up to five times more than retaining an existing customer.

How does Essco Bathware score when it comes to customer experience? Firstly, Essco Bathware products are available across 4000 dealers located across the country. So you don’t have to go far if you are looking for an Essco product. You will most likely find an Essco dealer in the closest marketplace next to your house. Secondly, Essco customers enjoy a 10-year warranty on most bathroom products they buy with the exception of water heaters which come with a warranty of fewer years.

Lastly, after purchasing an Essco Bathware product, if a customer has a complaint and needs after-sales service, Essco is able to provide the strongest customer support in its category. This is because all Essco bathroom products are serviced by Jaquar’s Customer Care division, which is the strongest in the industry. To sum up, Essco makes customer experience the differentiator for its successful business in the segment.

7.      Essco offers a wide range of bathroom products:

How do you ensure that all the bathroom fixtures have the same design style? You can do this by sticking to a complete range from one manufacturer. This way you can avoid a potpourri of design styles and be assured of a sleek bathroom design where each element in it belongs together. People prefer buying a brand because it saves time and effort. Brands cater to a complete range of bathroom products you require. If you instead go about cherry-picking bathroom products it becomes difficult and confusing to choose from an abundance of choices available. You not only take longer time but also will land up owning a bathroom with a medley of designs styles.

If you decide to go with Essco Bathware you can select a complete range of bathroom products from the many ranges it manufactures under one roof saving you precious decision making time. Plus, you become a proud owner of an aesthetically sleek and beautiful bathroom.

8.      Experience Essco Bathware at Orientation Centres

You may stopover at an Essco Bathware Orientation Centre next to your house to experience the largest and the most impeccable range of bathroom concepts and solutions. They display magnificent and well-co-ordinated bathroom concepts with an urbane touch. Visit an Essco Orientation Centre to explore the artistically crafted collection of faucets, designer showers, sanitaryware range and indulge yourself into a journey of experiencing true craftsmanship with Essco’s expert design connoisseurs.

Conclusion:
If you planning to buy bathroom products from a trusted brand that can offer you an array of stylish ranges, is durable, reliable, good quality, affordable, and evokes a feeling of trust among generations then choose Essco Bathware. It is considered as the leading value for money brand as they come with a 10-year warranty and a nation-wide customer support. Their products are 100 per cent tested and safe for use.

Essco Bathware has a rich lineage too. It is an affordable brand from the reputed Jaquar Group, the leading bathroom solutions company of India with more than 60 per cent market share. Essco manufactures quality bathroom fixtures which include faucets, showers, sanitaryware, cisterns, water heaters, and other bath accessories.